The objectives of this work were to: synthesize responsive, amphiphilic systems; characterize molecular structure and solution behavior; measure rheological properties of the aqueous fluids including behavior in fixed geometry flow profiles and beds; and to tailor final polymer compositions for in situ rheology control under simulated reservoir conditions. This report focuses on the first phase of the research emphasizing synthesis and the development of photophysical techniques and rheological means of following segmental organization at the structural level.